The best choice a smoker can make is always to quit, but the burning truth is that many don’t. Adult smokers should know that they can still make a better choice than continuing to smoke. While the danger of smokers is universally known, too many smokers are confused by false or misleading information about nicotine, cigarette smoke, and innovation behind alternatives.
So, let’s clear things up and uncover the burning truth.

Burning is the main issue
Nicotine is addictive and one of the main reasons people smoke, but the burning truth is, contrary to popular belief, it’s NOT the primary cause of smoking-related diseases.

Get to know nicotine
While many think nicotine is the main issue, it’s not. The burning truth is, burning is the enemy.