While many think nicotine is the main issue, it’s not. Burning tobacco creates smoke. This smoke contains high levels of harmful chemicals that primarily cause smoking-related diseases like lung cancer.
The burning truth is, burning is the problem.
The best choice any smoker can make is to quit tobacco and nicotine entirely—but the burning truth is, many don’t. These existing adult smokers should have the facts they need to make informed decisions for their health.
WHAT ABOUT NICOTINE?
The burning truth is, nicotine has always been misunderstood.
Nicotine is addictive and one of the main reasons people smoke, but the burning truth is, contrary to popular belief, it’s not the primary cause of smoking-related diseases like lung cancer. These are caused by the high levels of toxins released in tobacco smoke.
What happens when you remove the burning?
It’s true that humans wouldn’t be where we are today without fire—but in some areas of modern-day life, such as smoking, it’s time we stamped out burning. Thanks to new technology and the greater understanding we have at our fingertips, this is now possible.
THE FACTS
ABOUT BURNING
*Smoke-free alternatives are not risk-free and provide nicotine which is addictive.
